Tesla has launched a new range of trade in bonuses to try and sustain the boost in sales it enjoyed in June, when it sold more than 4,500 EVs – its highest so far this year – and driven off the back of the refreshed Model Y deliveries and a $3,000 trade-in bonus on stocked Model 3 sedans.
Tesla has now revealed that until September 30, interested buyers of a new or demo Model Y will receive an additional $2,000 off the price of that car when trading in a used vehicle.
This offer is also limited to one trade-in per order and can not be redeemed as a cash offer, meaning it must be applied to new or demo Model Y vehicle and the delivery must occur before then end of the quarter, hence paying a lower purchase price.
Another offer which has also been extended is the ability for existing owners of Tesla EVs with enhanced autopilot of full-self-driving (FSD) software to be able to transfer it to a new or demo Tesla.
This is likely to be a saving of $5,100 for EAP, all the way up to $10,100 for FSD, and means owners will not need to re-purchase it with the new Tesla if they take delivery of the car by 30 September 2025.
As of the time of writing, Tesla had multiple new Tesla Model Y and Model 3 vehicles in stock, including certain variants of the previous generation Model Ys.
These cars have thousands taken off their regular price, making it quiet appealing to many current and future owners.
Examples of the previous generation 2025 Tesla Model Y Long Range are available from $68,433 driveaway. That undercuts even the stocked entry-level Launch Series refreshed Model Y, which is priced from over $69,000 driveaway in Victoria.
There are also examples of the previous generation 2025 Tesla Model Y Performance variants with prices of around $81,000 driveaway.
The company’s Model Y sales seem to be doing quite well since the arrival of the refreshed SUV, which has won critical acclaim and is arguably the best electric SUV on the market.
On the Model 3 sedan, Tesla had a slow start on sales in 2025, but they picked up in June with the sedan regaining a spot on the top 3 sales podium, coming up with 1,132 sales, its best month so far this year.
After a slow start to Q2, the overall local sales did pick up to finish the quarter with 8,986 sales.
Globally, in Q2 the brand delivered 384,122 EVs, where Model 3 and Y made up 373,728 of them. The remaining 10,394 were a Model S, Model X, Cybertruck or Semi. However, production was significantly higher, meaning that Tesla has plenty of excess stock in many key markets.
With overall competition increasing in global markets as well as here in Australia, the latest round of extended incentives is likely to drive sales in the next 3 months, helping it remain the best-selling EV brand in the country.
Riz is the founder of carloop based in Melbourne, specialising in Australian EV data, insight reports and trends. He is a mechanical engineer who spent the first 7 years of his career building transport infrastructure before starting carloop. He has a passion for cars, particularly EVs and wants to help reduce transport emissions in Australia. He currently drives a red Tesla Model 3.
